Tips to make your optical store as attractive to the consumer as possible.
Most independent opticians don’t have excessive numbers of customers visiting the store compared to the big chains. Caring for each individual customer and giving a great personal service is one of the cornerstones of the success of many independent stores.
With a fairly low number of visitors converting the majority into buying customers can make a huge impact the sales in the store.
‘Conversion rate’ is a term worth understanding. It is a measure for how many of your store visitors actually decides to purchase. In this chapter of the Retail Guide for Independent Opticians we explain more about what factors can influence how well you convert your visitors into customers.
‘Retail is detail’ is often heard. Making small changes to your range of eyewear brands you carry to make your selection of glasses more attractive. Or small improvements in staff knowledge, skills and motivation can make a world of difference on the sales.
Download Chapter 3.1 of the Retail Guide below, and get inspired and start seeing the results.
If you are interested in receiving more chapters of the Retail Guide, please write to Monoqool at firstname.lastname@example.org . The other chapters of the Retail Guide contains among other things: Tips to select the right mix of eyewear brands to your store, Tips for how you bring more customers into your optical store with online marketing, Facebook marketing, email marketing, etc. Learn also about important information such as conversion rates – how to turn more visitors into buying customers, and about Stock Turn – how to analyse your sales per brand in your optical store through comparing the Stock Turn Rates of each brands. And lot more useful information for the independent optical store.