Retail guide: Why you are loosing sales to the big optical chains

How to reposition yourself to beat the competition from the chains.

The independent opticians are facing increasing competition from the big optical chains, discounters and online retailers. Download the first 2 chapters of the Retail Guide for the independent optician and learn more about why you maybe are loosing sales to the big chains, and receive tips of how you can reposition your optical store in your local area and beat the big players.

The Retail Guide for Independent Opticians is filled with tips for the optician of how to beat the competition. It may seem like a daunting task to fight against financially strong chains and discounters, but as a small independent optician you have the great advantage of agility. You can decide and make adjustments with lightning speed compared to the big optical chains. It is a case of David versus Goliath.  Read more in our retail guide about how you can change your position in your local market, and make your independent optical store the place to buy glasses.

As an independent optical store, there are so many ways to fight back against the strong chains and online retailers. The Retail Guide from Monoqool is aimed at inspiring you to rethink your position in your local market.

Download and read the first 2 parts of the guide.

DOWNLOAD Retail Guide part 1 and 2

If you are interested in receiving more chapters of the Retail Guide, please write to Monoqool at . The other chapters of the Retail Guide contains among other things: Tips to select the right mix of eyewear brands to your store, Tips for how you bring more customers into your optical store with online marketing, Facebook marketing, email marketing, etc. Learn also about important information such as conversion rates – how to turn more visitors into buying customers, and about Stock Turn – how to analyse your sales per brand in your optical store through comparing the Stock Turn Rates of each brands. And lot more useful information for the independent optical store.