How to reposition yourself to beat the competition from the chains.
The independent opticians are facing increasing competition from the big optical chains, discounters and online retailers. Download the first 2 chapters of the Retail Guide for the independent optician and learn more about why you maybe are loosing sales to the big chains, and receive tips of how you can reposition your optical store in your local area and beat the big players.
The Retail Guide for Independent Opticians is filled with tips for the optician of how to beat the competition. Download and read the first 2 parts of the guide.
If you are interested in receiving more chapters of the Retail Guide, please write to Monoqool at firstname.lastname@example.org . The other chapters of the Retail Guide contains among other things: Tips to select the right mix of eyewear brands to your store, Tips for how you bring more customers into your optical store with online marketing, Facebook marketing, email marketing, etc. Learn also about important information such as conversion rates – how to turn more visitors into buying customers, and about Stock Turn – how to analyse your sales per brand in your optical store through comparing the Stock Turn Rates of each brands. And lot more useful information for the independent optical store.