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Retailers Guide
Retail guide: Convert more visitors to your optical store into buying customers
Tips to make your optical store as attractive to the consumer as possible.
Retailers Guide
Retail guide: Why you are loosing sales to the big optical chains
How to reposition yourself to beat the competition from the chains.
Retailers Guide
Trendsetting Opticians: HKOA in Hong Kong goes the extra mile to make customers happy
To succeed in Hong Kong you really need to be at your best game. For the HKOA a great mix of designer brands and extraordinary customer service is the way to stand out from the crowd.
Retailers Guide
Trendsetting opticians - Glance Eyewear, USA: It's all about service
Bob & Lisa Martinsson know that excellent customer service is key to achieving success as an independent optician. For Glance Eyewear creating a close relationship with the client is of highest priority.
Retailers Guide
Facebook guide for the independent optician
Replace your ads in the local newspaper with advertising on Facebook. 10 tips for how to get started with Facebook for your optical store
3D printed glasses
Could this be the future for independent opticians?
3D printed glasses is one of the fastest growing categories of eyewear. Could offer the local optician new opportunities?
Retailers Guide
Independent opticians are losing market shares. Is it happening to you?
Independent opticians in Europe, North-America and Asia today experience increasing competition in the marketplace. This puts a lot of pressure on revenue and earnings. And is a threat to their livelihoods.