Retailers Guide

What is going on, trending style of glasses, design and production news, and the latest about
what we are doing in Monoqool. Find your way to the series here!

Retailers Guide

Retail guide: Tips & tricks on how to convert more visitors into buying customers

Get the most out of the customer traffic to your optical store

Retailers Guide

Retail guide: How to select the right marketing mix for your optical store

Tips to select the right marketing mix for your optical store

Retailers Guide

Retail guide: Convert more visitors to your optical store into buying customers

Tips to make your optical store as attractive to the consumer as possible.

Retailers Guide

Retail guide: Why you are loosing sales to the big optical chains

How to reposition yourself to beat the competition from the chains.

Retailers Guide

Trendsetting Opticians: HKOA in Hong Kong goes the extra mile to make customers happy

To succeed in Hong Kong you really need to be at your best game. For the HKOA a great mix of designer brands and extraordinary customer service is the way to stand out from the crowd.

Retailers Guide

Trendsetting opticians - Glance Eyewear, USA: It's all about service

Bob & Lisa Martinsson know that excellent customer service is key to achieving success as an independent optician. For Glance Eyewear creating a close relationship with the client is of highest priority.

Retailers Guide

Facebook guide for the independent optician

Replace your ads in the local newspaper with advertising on Facebook. 10 tips for how to get started with Facebook for your optical store

3D printed glasses

Could this be the future for independent opticians?

3D printed glasses is one of the fastest growing categories of eyewear. Could offer the local optician new opportunities?

Retailers Guide

Independent opticians are losing market shares. Is it happening to you?

Independent opticians in Europe, North-America and Asia today experience increasing competition in the marketplace. This puts a lot of pressure on revenue and earnings. And is a threat to their livelihoods.